中国水产预制菜产品发展现状与消费嗜好分析
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作者单位:

1.中国农业大学食品科学与营养工程学院,北京 100083 ;2.浙江天和水产股份有限公司,浙江 台州 317511

作者简介:

于千惠,女,硕士研究生,研究方向为水产预制菜研发与品质控制,E-mail:yqh100966@163.com

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基金项目:

国家重点研发计划(2022YFD2100902);温岭市科技局“温岭特色水产品高值化综合开发与产业化”(2022N00001);现代农业产业技术体系(CARS-45)


Analysis of the development status and consumption habits of aquatic-prepared dishes in China
Author:
Affiliation:

1.College of Food Science and Nutritional Engineering,China Agricultural University, Beijing 100086 , China ;2.Zhejiang Tianhe Aquatic Products Co., Ltd., Taizhou 317511 , China

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    摘要:

    随着科技的发展和居民生活形态的变迁,中国水产预制菜进入发展机遇期。为调查国内水产预制菜现状及消费者嗜好,促进水产预制菜行业发展,本研究采用线上与线下调研相结合的方式,对3大电商平台水产预制菜产品谱系与消费嗜好进行调查研究。结果表明,消费者倾向于选择乌鳢(Channa argus)、鲍鱼(Haliotis)、海参(Holothuroidea)、花胶等原料制作的产品,海产品比淡水产品更受欢迎;在口味方面,水产预制菜口味种类丰富,其中原味、酸辣和未调味是最受欢迎的口味;在烹饪方式上,消费者最偏好即热类型的产品,其次为即配、即烹和即食类;消费者对水产预制菜的负面评价主要集中在“分量少”、“不新鲜”、“品质差”、“价格高”、“口味差”、“有异味”以及对添加剂过多的疑虑。针对这些问题,本研究提出了建议和解决方案,旨在为中国水产预制菜产业的健康发展提供参考。[中国渔业质量与标准,2024, 14(3):16-24]

    Abstract:

    As technology advances and lifestyles shift, the aquatic-prepared dishes market in China is presented with a growing opportunity. To comprehend its current landscape and consumers' genuine wants, this study investigated products and preferences on three major online shopping platforms, using a mix of online and offline surveys. We found that consumers are inclined towards meals featuring Channa argus, Haliotis, Holothuroidea, and fish maw, with products using seafood as raw materials being more popular than those using freshwater sources. In terms of flavors, aquatic-prepared dishes offer a diverse range, among which the original taste, spicy-sour, and mala's numbing sensation are the most popular flavors. Regarding cooking methods, consumers prefer ready-to-heat products, followed by ready-to-cook, ready-to-cook, and ready-to-eat categories. Common criticisms include small serving sizes, lack of freshness, subpar quality, high prices, unimpressive flavors, peculiar aftertastes, and excessive additives. To address these challenges, this paper offers insights and potential solutions, aiming to guide the flourishing future of China's aquatic-prepared dishes sector. [Chinese Fishery Quality and Standards, 2024, 14(3): 16-24]

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于千惠,梁佳敏,张伊涵,等.中国水产预制菜产品发展现状与消费嗜好分析[J].中国渔业质量与标准,2024,14(3):16-24. YU Qianhui, LIANG Jiamin, ZHANG Yihan, et al. Analysis of the development status and consumption habits of aquatic-prepared dishes in China[J]. Chinese Fishery Quality and Standards,2024,14(3):16-24.

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  • 收稿日期:2023-10-18
  • 最后修改日期:2023-12-13
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  • 在线发布日期: 2024-09-06